With 15+ years of global experience, I help build purpose-driven brands from the inside out, connecting people to their mission, culture, and values.
My work spans across marketing, content, internal and corporate communications, where I’ve led strategic narratives on culture, sustainability, CSR, and technology, including
multi-billion dollar transformation programs.
TikTok & ByteDance
Global Content Strategy - Mission & Culture
I helped bring their culture to life by crafting stories and content that engaged people across ByteDance and TikTok on their mission and values.
From sharing tips on how to embody their values, showcasing success stories, to creating an AI chatbot to help people explore their culture - I collaborated with creative teams to produce copy, scripts, videos, graphics and digital assets for campaigns across IC, D&I, CSR, and Brand, including events like All-Hands and Open House.
Technology & Transformation
Deloitte & Banco Santander
I’ve been fortunate to work with businesses to help their employees and customers adapt to the transformative benefits of digital and technology.
From launching industry firsts to delivering communications for multi-billion dollar digital transformation and innovation programs, I’m passionate about tech being a force for good and driven to help people build a positive and helpful relationship with it.
Sustainability & CSR
WWF, Santander, NatWest Group & Deloitte
I joined WWF-UK for an amazing opportunity to influence business to be a force for good. I led their communications and engagement for their business relations where we influenced leaders, promoted their pioneering research, and created high profile brand partnerships and campaigns with Sky, Sony and OpenIDEO.
I’ve also delivered strategic sustainability communications for NatWest Group and Santander, as well as marketing sustainability services and projects with Atkins and Deloitte.
Gold House
I supported PR and communications for their flagship activities within entertainment such as:
Sunrise Collective - the official pan-Asian house at Sundance Film Festival;
Gold List - an annual list recognizing outstanding achievements within API Film/TV;
Gold Gala - an annual event with 800+ guests, with partners including Netflix, Spotify and Meta. It generated 1bn+ media impressions and coverage in NBC, TIME, and Vanity Fair.
Public Relations Fellow