WWF
I joined WWF-UK for an amazing opportunity to influence businesses to be a force for good. I managed their communications and engagement for business and industry relations where we influenced FTSE 100 leaders, created high-profile brand partnerships and promoted their pioneering research and campaigns.
Sky Rainforest Rescue
Pioneering brand partnership to save 1 billion trees in the Amazon rainforest.
It raised awareness of the forest’s vital role in sustaining livelihoods and the actions we can take to protect it.
£9m raised
8 x Amazon TV programs run on Sky
Adverts reaching millions of Sky customers daily
5m reached through online campaign
1m visitors to rainforest experiences
7.3m people have better understanding of climate change
The partnership combined WWF’s sustainability expertise with Sky’s broadcasting outreach.
It ran for six years and their second campaign known as Sky Ocean Rescue has raised significant awareness of plastic pollution.
Green game-changers
Co-created and launched a national campaign to place a spotlight on green innovation within businesses.
3 x acclaimed research reports
Digital + social content campaign
CEO video series -
(20+ interviews with leaders inc Paul Polman + MD, Google)
Open planet ideas
A crowdsourcing challenge with Sony and Open IDEO.
It targeted the design community and beyond to share ideas on how tech can help save the planet.
National media coverage
400+ ideas shortlisted by public vote
Sony committed to developing the winning idea
Brand Narrative
Refreshing the story of how WWF works with business.
Brand positioning to broaden perceptions that they are more than the ‘panda.’
Sustainability Communications
I’ve also specialized in sustainability communications for large financial institutions such as NatWest Group and Santander, as well as marketing for sustainability services and major projects with Atkins and Deloitte.
Atkins - sharing the sustainability story of the London 2012 Olympics
Deloitte - Is technology our planet’s best hope? - Green Room Podcast